Your label is the shop.

What is the easiest way to sell direct from a physical product label in Australia?

Put a QR code on the pack that opens a page for that product with a Buy now button on it. The customer scans with their phone camera, sees the product, and pays with Apple Pay, Google Pay or a card. There is no app to download and no shop to search.

In DeStore you build the page in Link Studio, connect your own Stripe or Square account and switch on Buy now. The money goes straight to your account; DeStore takes 1% of the sale. You set the price, the postage per order (or pick-up only) and the countries you post to.

Selling direct makes you the seller. The Australian Consumer Law's guarantees (refunds and repairs for major faults) apply online just as they do in a shop, and if you are registered for GST, your price includes it. Stripe or Square sends the buyer a receipt.

How can I add a Buy now button to my product packaging QR code?

If you already have an online shop, the simplest Buy now is a button that links to that product in your shop. Your checkout, stock and shipping stay where they are.

If you do not, DeStore can take the payment on the page itself. Set a price and postage, and the button opens a Stripe or Square checkout on your own account, which collects the delivery address for the courier. Today that is one product per page, without a cart or size and colour options.

Can a QR code take Stripe payments for a product?

Yes. Stripe's own Payment Links can be turned into a QR code, but a payment link jumps straight to a checkout. Someone who scans a pack usually wants to see what they are buying first.

A DeStore code opens the product page first and the checkout second. The checkout is created on your own Stripe account (a direct charge), or your own Square if you use Square, so the buyer's name and address stay with you, not with us. Apple Pay and Google Pay appear automatically on phones that have them.

How do I put a Buy now QR code on a product label?

Give it room: around 2 cm square is a common minimum for a pack, with a clear margin of plain space around the code and strong dark-on-light contrast. Put a few words next to it that say what the scan does, such as "Scan to reorder", because people scan when they know what they will get.

Point it at a page you can change rather than straight at a checkout. When the price moves, stock runs out or a new size arrives, you change the page and every label already printed shows it.

Is it worth selling from a QR code on packaging?

It pays most for things people run out of: coffee, sauces, wine, skincare, pet food, supplements. The empty pack is the reminder, and the code is the reorder button sitting right on it.

Because every scan is counted by time, town and type of phone, you can see which products and places actually get scanned before you spend more on the idea. Nothing that identifies the person scanning is kept.