Everything you need to know about DeStore, Digital Product Passports, and what ESPR means for your brand.
About DeStore
DeStore is Australia's dedicated Digital Product Passport issuance, compliance, and training platform — purpose-built for brands exporting to the EU. We handle the infrastructure so brands can focus on what they do best. Every DPP is anchored to Ethereum mainnet, resolved via GS1 Digital Link, and authenticated with Laava Smart Fingerprint technology.
DeStore is an Australian company founded in Byron Bay, NSW. Our team is distributed across Australia — Byron Bay, Darwin, and Melbourne. We serve Australian brands exporting globally, with a primary focus on EU market compliance.
Every DPP is issued on Base (Coinbase's Ethereum Layer 2), providing tamper-evident, permanent records anchored to Ethereum mainnet. Physical products are authenticated with Laava Smart Fingerprint. GS1 Digital Link QR codes resolve to your brand's own domain and include cryptographic verification to detect counterfeits at the point of scan.
Yes. The platform is fully accessible on desktop and mobile via browser. Consumers scan QR codes with any smartphone camera — no app required. Our DeAR account handles ownership claims, resale, and recycling events directly from the product QR.
DPPs & ESPR Compliance
A Digital Product Passport is a living, on-chain record that travels with a physical product from manufacture to end-of-life. It contains verified information about materials, manufacturing origin, environmental impact, ownership history, and repair/recycling events. Unlike a PDF, a DPP is machine-readable, tamper-proof, and scannable by regulators, retailers, and consumers at any point in the supply chain.
The EU Ecodesign for Sustainable Products Regulation (ESPR) mandates that all physical products sold in the EU must carry a machine-readable Digital Product Passport. The first categories — apparel, footwear, and electronics — face a hard compliance deadline of 19 July 2027. If your brand sells into the EU, ESPR applies regardless of where you're based. Non-compliance means your products cannot legally enter the EU market.
Per product sold — not per scan. One DPP is issued per individual unit at the point of sale. That DPP can then be scanned unlimited times by retailers, consumers, regulators, and resellers at no additional cost. Your compliance cost is predictable and tied directly to sales volume.
No. DeStore provides a GS1 Digital Link QR code for every product as standard, using our own GS1 prefix. If your brand already has a GS1 company prefix, you can optionally use your own. You do not need to purchase a separate GS1 membership to get started.
Platform & Technology
Every DPP batch is cryptographically anchored to Ethereum mainnet — the world's most battle-tested public ledger. DPPs are issued on Base (Coinbase's Ethereum Layer 2) for cost efficiency, then committed to Ethereum via a merkle root. One transaction covers thousands of passports. Tamper-evident. Permanently verifiable. No DeStore account required to read or confirm the record.
No. Consumers interact with their DPP by scanning the QR code. They can claim ownership, view product details, and manage resale or recycling via email login. No apps, no accounts, no technical knowledge required. The infrastructure is completely invisible to end users — they just scan and see their product's full record.
DeStore offers a free Starter tier for brands getting started (up to 500 DPPs/month at $0.20/DPP). Growth and Enterprise plans offer lower per-DPP pricing at volume. Training and onboarding from $200/hr. Get your free ESPR assessment →
Still have questions?
We're happy to walk through your specific situation — product category, export markets, volume, and timeline. Book a free ESPR assessment and we'll tell you exactly where you stand.