From July 2027, the EU's Ecodesign for Sustainable Products Regulation requires a Digital Product Passport on every physical product sold into Europe. No passport — no market access. Full stop. Australian brands selling into the EU, or planning to, need to move now. DeStore builds the DPP infrastructure that gets you compliant — with every product record anchored to the blockchain, every scan a verified touchpoint back to your brand, and every owner connected to you for the life of the product.
The big brands have compliance teams and enterprise vendors. Australian SMEs doing under $1M have neither — and the deadline is the same for everyone. DeStore was built specifically for brands at this scale: done-for-you DPP infrastructure that doesn't require a blockchain developer, a six-month integration, or a budget you don't have.
Selling — or planning to sell — into the EU and need a compliant Digital Product Passport before the deadline. The regulation is the same for everyone. Your timeline isn't.
Every product you ship carries irrefutable, on-chain proof of authenticity — at a price point that makes sense for your volume. No enterprise contract required.
ESPR isn't a compliance checkbox — it's the infrastructure layer that will define brand trust, resale markets, and sustainability credentials for the next two decades. Get there first.
Apparel, footwear, electronics and more will require a Digital Product Passport to be sold into the EU. No passport — no market access.
Book your free assessment →Fill in the form below. We'll personally review your product category against the ESPR regulation and come back with: which deadline applies to you, exactly what your DPP needs to contain, and whether you're at risk of losing EU market access. No charge. No obligation. Just the information you need to make a smart decision.